Mom Said ‘Skip Christmas – You’ll Embarrass Your Brother’s Fiancée’ – Then The Forbes Cover Dropped
The Uninvitation and the Hidden Empire
The text arrived on December 10th, two weeks before Christmas. I was in my corner office on the 42nd floor of the Hancock Tower reviewing Q4 projections for my company when my phone buzzed.
“Emily, we need to talk about Christmas.” Mom.
I set down the financial report. My assistant Marcus glanced through the glass door, but I waved him off.
“Jason’s fiancée Victoria comes from a very prominent family, old money, the Ashworths of Boston.” Mom.
“Her family will be joining us for Christmas dinner this year.” Mom.
“We think it would be better if you didn’t come.” Mom.
I stared at the message for a long moment. Outside my window, Boston’s financial district glittered in the winter afternoon light.
I could see the building where my brother Jason worked as a junior analyst, 14 floors below where I sat. The typing bubble appeared, disappeared, and appeared again.
“Why?” Me.
“Honey, Victoria’s family is very traditional, very successful; they run investment firms and sit on museum boards.” Dad.
“Jason told us Victoria is a bit nervous about meeting extended family; she’s worried about differences in lifestyle.” Dad.
“You’re still in that tiny apartment in Allston, right? And you said you were between jobs last month.” Mom.
“Victoria might ask questions; we just don’t want you to feel uncomfortable.” Mom.
“It’s really for your own good.” Mom.
I read it twice, then a third time. Between jobs? I told them that six months ago when I was transitioning from my role as VP of Product Development to CEO of my own company.
I’d never corrected the misunderstanding because, honestly, I’d enjoyed the peace of building something without their constant questions and judgment. I set the phone down and returned to my financial projections.
“Understood.” Me.
“Thank you for being mature about this; we’ll do something in January, just us.” Mom.
“Thanks sis, this means a lot; Victoria’s really stressed about impressing her family.” Jason.
We had just closed our Series C funding round: $180 million. The Forbes reporter had been particularly interested in the fact that we’d achieved profitability within two years, which was unheard of in the biotech sector.
A Legacy of Being the Problem Child
Marcus knocked. The photographer from Forbes was there for my cover shoot.
“Should I send them to the conference room?” Marcus.
“Give me five minutes.” I replied.
I looked at my phone one more time. Between jobs? Tiny apartment in Allston?
I hadn’t lived in Allston for three years. I’d bought a penthouse in Back Bay 18 months ago, 4,000 square feet overlooking the Public Garden, but I’d never mentioned it.
Just like I’d never mentioned the company, or the funding rounds, or the Forbes 30 Under 30 recognition that was about to go public. I wasn’t hiding exactly; I was watching.
Growing up, I was always the problem child. Not because I caused problems, but because I asked too many questions.
“Why do we have to invest in that fund?” I asked Dad at 14, looking at his portfolio statements.
“Because it’s safe.” He said, not looking up from his newspaper.
“But the fees are 2.3% annually and the returns barely beat inflation; you could do better with index funds.” I countered.
He’d laughed—not the good kind, the dismissive kind. “Emily, stick to your schoolwork; finance is complicated.” Dad.
Jason, three years older, had smirked from across the table. “She probably doesn’t even know what inflation means.” Jason.
I knew exactly what it meant. I also knew our father was paying someone $30,000 a year to underperform the market by two percentage points, but I’d learned not to argue.
In high school, I started a small online business selling custom chemistry notes. Within six months, I was making $3,000 a month, more than most adults in part-time jobs.
I mentioned it once at dinner. “That’s nice honey, but don’t let it distract from college applications; you need to focus on getting into a good school.” Mom.
“Though probably not finance; you don’t really have the personality for it. Intense, maybe teaching.” Dad added.
Jason had gotten into Wharton; I had gotten into MIT. You’d think that would be celebrated equally.
“MIT is wonderful for that teaching school.” Dad had said at Jason’s celebration dinner.
“I’m studying bioengineering and business.” I’d corrected.
“Right, but realistically you’ll probably end up in education or maybe hospital administration; Jason’s the one who will really make waves in business.” Dad replied.
I’d stopped trying to correct them around my sophomore year. When Jason graduated and got his analyst position at Brighton Capital, the family threw a party for 40 people, catered.
Dad gave a speech about the next generation of Ashworths in finance. When I graduated Summa Cum Laude with dual degrees and three patent applications already filed, we went to dinner just the four of us: Applebee’s.
“So, what’s next?” Mom had asked.
“Job hunting.” I said.
“I’ve been offered a VP position at a biotech firm.” I added.
“Oh, how nice; what does a VP make these days? 60, 70,000?” Mom.
“The offer is $180,000 base plus equity.” I replied.
There was silence. “Those startup jobs are so unstable, very risky; you should probably keep looking for something more secure.” Dad had finally said.
Jason had gotten his first bonus that year: $15,000. Dad had it framed.
I took the VP job. I was 22 years old and the youngest person in the C-suite.
The Rise of Meridian Diagnostics
Within 18 months, I’d led the development of a diagnostic platform that reduced testing time for certain cancers from three weeks to 48 hours. I mentioned it once at Thanksgiving.
“That’s wonderful, dear. Jason, tell everyone about your promotion to senior analyst.” Mom.
The senior analyst promotion came with a $5,000 raise. My patent licensing had just earned me $2.3 million.
I stopped mentioning work entirely. Two years ago, I’d left the VP position to start my own company: Meridian Diagnostics.
The idea was simple: point-of-care diagnostic devices that hospitals could use for real-time cancer markers, infection panels, and genetic screening. No more sending samples to labs; no more three-week waits while patients spiraled into anxiety.
I’d bootstrapped with my patent money, then brought in three former colleagues as co-founders. We incorporated in Delaware, got lab space in Cambridge, and started building.
The first six months were brutal: 18-hour days, sleeping on the couch in my office, and living on coffee and the kind of takeout that comes in styrofoam containers. I told my family I was between jobs because it was easier than explaining startup equity burn rates and FDA approval timelines to people who thought my brother’s $85,000 analyst salary was the peak of success.
Month seven, we had our first prototype. Month nine, we closed our first hospital contract for $2.8 million.
Month 12, Series A funding of $25 million led by some adventures. Month 15, FDA approval for our first device.
Month 18, I bought the penthouse: 4,000 square feet, floor-to-ceiling windows, private elevator, $4.2 million in cash. I didn’t tell anyone; I used my old Allston address for family mail.
Month 20, Series B: $78 million. Month 22, we hit profitability, which was unheard of for a biotech startup.
Our devices were in 40 hospitals across six states, with revenue at $43 million annually and climbing. Month 24, three weeks ago, Series C closed: $180 million at a $1.2 billion valuation.
We were a unicorn. I was a 26-year-old CEO of a unicorn company, and then Forbes called.
“We’re doing our 30 Under 30 issue; your story is remarkable. Youngest female CEO to achieve unicorn status in biotech, we’d like you on the cover of the healthcare section.” The reporter had said.
The interview happened two weeks ago; the photo shoot was yesterday. The issue was scheduled to hit newsstands and go online December 25th, Christmas morning.
The Friday before Christmas, I attended our company holiday party. 200 employees were packed into a venue in the Seaport, catered by one of the best restaurants in Boston, with an open bar and bonus announcements that had people crying with joy.
Marcus approached with champagne. “Your family doesn’t know any of this, do they?” Marcus.
“Nope.” I said.
